Marketing Management. Basic principles Essay Example | Topics and Well Written Essays - 2000 words

Marketing Management. Basic principles - Essay Example Marketing management is the main management process focusing on satisfying customer requirements by identifying needs and wants and developing products and services to meet them. Marketing managers are responsible for defining, writing and producing promotional materials to support the exchanges. Marketing managers also works with the accounting department to analyze the profits generated to the firm from various product lines and customer accounts. Marketing management and communication in open system involves the planning, execution and controlling of marketing of the products internationally with value to the customers with no restrictions imposed on the import and export of the products and services within the countries. Open system in marketing management helps to analyze the needs and wants of the customers considering the whole population and because of which it does not requires any external maintenance. Its maintenance goes by itself with throughput of resources from the environment. From the above reasons, it is evident that marketing management is necessary for an organization to successfully reach the customers with their high value products and services. ... The marketing management is necessary for a company for the following reasons. It results in systematic futuristic thinking by the management since it focuses mainly on customer wants and needs It finds the way to have better coordination of company efforts It develops better performance standards for control It helps in sharpening the objectives and the policies of the company It strengthens the company for being prepared better for the sudden new developments It involves managers who have a vivid sense of participation From the above reasons, it is evident that marketing management is necessary for an organization to successfully reach the customers with their high value products and services. When the customer's perception of value varies from year to year or time to time, it requires managing the marketing process of an organization with the changing perception of value of the customers. In general, the marketing environment foresees several threats and forces outside marketing that affects the organization's ability drastically in developing and maintaining long term relationships with its targeted customers. Marketing management helps to develop an overall strategy for long run survival in the market and growth. This study of marketing management is much essential for any organization before it establishes the marketing management in order to have long run survival in the market with the customers. 3. Limitation of the study: Marketing management for a company is an on-going process for a company since it focuses mainly on customer wants and needs which will never be stable. This study on marketing management is limited to few areas. The scope of the study is listed below. The study is based on the marketing management and communication in open

History and Political Science Essay Example | Topics and Well Written Essays - 1000 words

History and Political Science - Essay Example History and Political Science Lenin beliefs on socialism stemmed from the idea that a democracy led by a hint of dictatorship, and held in support by the class of working citizens would help overthrow the government in power at the time, leading to a change of power from the rich to the poor. In this statement, he tries to emphasize that by choosing the working class as the bearers of power for the poor, so that proper governance would take place. Karl Marx believed that the poor and the rich were in a constant struggle for dominance thereby leading to strikes that were meant to fight for justice in areas of wages and proper working environments. He believed that the transition from capitalism to socialism happens as a result of changes in human history and it was inevitable. This was different from Lenin’s views dictating that certain working class of people should hold power so as to pave way for the lower class to gain a piece of the national cake. Question 3 Hitler believed that the Aryan race was much superior to all other races and thus he strongly opposed the Jews who were a minority race with no human rights to him and thus did not belong to the human race.This made him contemplate creating a Roman Empire in the 20th century as it had been before which was contrary to what his counterpart believed in the freedom of the Jews.In the late nineteenth century, there were no major historical events that were taking pl ace as was the case seen in the Great Depression. The term of service for the Presidents was very short as it consisted of only one year. Their responsibilities were very minimal at the time and consisted of small duties to the Congress and thus acted only as custodians of the State. Question 5 President Hoover did his part in curbing the effects of the Great Depression though his efforts were futile at the time. He took up the role of administrator rather than president of the people and even donated his salary to charity. He set up a program to assist the unemployed and added value expenditure to the public. He even increased aid for states in the form of monetary help from the federal government. Question 6 President Kennedy supported the fight against racial discrimination and the right to civil justice for all and it was for that reason that he supported the freedom riders by signing the freedom marshals and mediating for the release of the wife of Martin Luther King’s w ife. The latter had been arrested due to the ongoing racial segregation in departmental stores. He then made the famous civil rights address in support of the demonstrations that arose when an African American was denied public admission to school. Question 7 The terms of disagreement between the Soviets and Americans lay in the fact that Truman presidency claimed a breach of contract by Stalin on the Yalta promises. It was declared that the Soviet leader was on a mission of expansion in part of Europe and was contemplating to spread communism to most countries. Question 8 Richard Nixon as a supporter of foreign policy made some moves that were aimed at fostering good relations with the Soviet Union and the China republic. He was responsible for escalating the war in Vietnam by enacting bombs in Cambodia but later retreated which temporarily resulted in peace but a return of war without his involvement. He met with the Soviet

Guidelines to anthropology influenced Essay Example for Free

Guidelines to anthropology influenced Essay Durkheim tells that ‘social facts’ means nothing but sociological data. These facts are normal ways of thoughts and acting each member of society feels forced to conform. In these facts personal qualities of individuals are irrelevant. These ‘facts’ belong to the whole of thoughts, sentiments and actions; these cannot be reduced for the individuals in whose behavior they manifest themselves. In terms of individual psychology, collective believes and behavior can’t be explained by some tokens. Durkheim states that individuals want new social psychology, for only the social can explain the social. Durkheim persist that to understand on set of social phenomena, kinship and marriage are to be understood in field of economics, religion etc. This is the essence of functionalism. The above aspect of the work of French sociologist created the origin of the British social anthropologists. Thus, with the coming of ‘structural-functional’ school in Great Britain. In the real sense of development ‘modern social anthropology’ was emerged. At this time, students of Malinowski and Radeliffe-Brown have provided new types of data. By the observed field data, Malinowski and Radeliffe-Brown gave new guidelines to anthropology influenced by Emile Durkheim (Srivastava, 2005). Functionalism theory was developed by Bronislaw Malinowski who was influenced by Durkheim. Emile Durkheim says in his sociology as society is a unit and there is a necessity of perpetuation of society in itself. Malinowski theory of functionalism was developed based on Durkheim’s sociology. Malinowski treated Durkheimian as origin of his theory with the difference of cultural aspects in his method. Durkheim expanded his theory from the top down that means he discuss about social aspects first and the features of psychological are discussed after that and more part of that theory integrated with social facts. Though Malinowski developed the theory based on Durkheim’s theory, his theory is bottom up and elaborated from the psychological aspects to cultural aspects (Worsfold). The functionalism of Malinowski was very much synchronization with sociological theory of Durkheim. Durkheim together with some other authors such as Hubert, Mauss and often Malinowski writes L’Annee Sociologique and it was buildup with some imperative theoretical and methodological aspects of functionalism. The writings of Malinowski were unequivocally influenced by Durkheim. Malinowski (1944b:19) says â€Å"Durkheim for one-sided arguments, metaphysical bias and an idealistic vision of social reality†. But Malinowski saw Durkheim as the organizer of French Sociology and anthropology. Durkheim’s main context was the cultural phenomena. So it was more important to cultural aspects of Malinowski and Malinowski said â€Å"the full scientific understanding of culture as a specific phenomenon†. Malinowski still accepted the Methodological hypothesizes of Durkheim were very vital involvement in the improvement of social anthropology. Through the opinions and proceedings of Durkheim to sociological objects was balanced with the exertions of Malinowski (Ellen 1988). Marcel Mauss was the nephew and also student of Durkheim. He was developed sociology together with Durkheim. The inquiry of anthropology disturbed with the materials of social amalgamation tumble down from the activities of Durkheim who was the educator and French sociologist. This was passed from Durkheim to his student Mauss. Durkheim and Marcel Mauss are in the same way of sociology. But Mauss never wrote any book regarding to the subject of religion like Durkheim’s attempt in â€Å"The elementary forms† (James, Mauss Allen, 1998). Reference: Ellen,R. F. (1988) Malinowski between two worlds: the Polish roots of an anthropological tradition New York, NY: CUP Archive James, W. Mauss, M Allen, N. J. (1998) Marcel Mauss: a centenary tribute. Berghahn Books. Srivastava, A. R. N, (2005) Essentials of Cultural Anthropology. New Delhi: PHI Learning Pvt. Ltd. Worsfold, A. Bronislaw malinowski (1884-1942). In change. freeuk. Retrieved from http://www. change. freeuk. com/learning/socthink/malinowski. html

Concentration Levels of Essential Metals

Concentration Levels of Essential Metals Comparative Distribution of Selected Essential Metals in Drinking Water by Atomic Absorption Spectrophotometric Method Tanzeel ur Rehman and Misbah Zahid ABSTRACT This study reports the concentration levels of selected essential metals; Ca, Mg, Na, K, Fe and Zn in the drinking water collected from different areas of Islamabad. The levels of these metals present in the drinking ground water were compared with standards reported worldwide. The analysis was carried out using atomic absorption spectrophotometry. The mean metal concentration for Na was far less than those reported worldwide, while the average concentrations of K and Zn were also less than those reported worldwide. The mean concentration of Fe was equal to those reported worldwide standards. Sodium showed maximum concentration while Fe was estimated to be the lowest among the selected metals. Key Words: Essential Metals; Ground water; Atomic Absorption Spectrophotometry INTRODUCTION Environmental pollution especially in the metropolitan cities is generally expected to deteriorate the quality of drinking water. One of the important parameters of the quality of water is represented by the concentration of major, minor and trace elements. In industrial areas, some of the metals may be expected to present at considerably elevated level as a result of excessive industrial effluents which might find their way to the underground drinking water reservoir1. Contrary to such theory, one may suggest that, the underground drinking water resources may still be out of reach to the surface pollutants. In any of such cases, regular monitoring of trace metals is always recommended especially in the drinking water2. In Pakistan, only limited population has access to the purified public water supply while the rest of population is dependent upon direct withdrawal of water from both surface and underground sources. Most of the quality problems in Pakistan are due to lack of waste disposal regulations non-availability of treatment facilities and due to lack of public awareness about water quality3. Atomic absorption spectrophotometry is most commonly used for the determination of metal levels in the groundwater and soil4. In addition, few other techniques, such as X-ray fluorescence, ICPMS, ICPES, flame photometry, emission spectrography and voltammetry have been used for metal analysis on limited scale. Atomic absorption method is preferably used because it is more sensitive, and reproducible, relatively free of interferences and convenient to use than most of the other methods of analysis. For the quantitative measurements of trace metal levels, calibration line method has been most widely applied. The most selective light sources in the form of hollow cathode lamps have been in use since a long in atomic absorption spectroscopy5. Drinking water used in Rawalpindi and Islamabad is contributed by two main sources. First is the surface water, mainly in the form of dams and the other is groundwater which is drained off after proper boring. Water supplied to twin cities of Rawalpindi and Islamabad is mostly a run-off collected from the watershed of Murree hills. The contamination is due to the anthropogenic emissions and geological structure of the area bearing unhealthy minerals affecting the taste and characteristics of water6. The pathogenic organism is also responsible for health hazard, apart from the inorganic chemical7. The present study was carried out to estimate the concentration of selected essential metals Ca, Mg, Na, K, Fe and Zn in the drinking water and then to compare these metal levels with the international standards in order to evaluate their health effects. EXPERIMENTAL Water samples were collected from the residential areas of Islamabad. These samples were collected in plastic bottles and stored in proper place before analysis. Before filling, the sample bottles were first rinsed with the sample water and were then filled to overflow so that no air bubble was left trapped in the sample. The samples were collected during day time, mostly on a shiny day. Care was taken to collect the representative samples. For calibration line, working standards of the metals were prepared. The stock solutions of 100 ppm of all these metals were prepared from pure metal salts, or metal salt having fixed H2O molecules. The working standards were prepared by appropriately diluting 100 ppm stock solutions of these metals. All equipments used, were properly calibrated prior to experimental measurement. Atomic absorption spectrophotometer (Hitachi, 170-10, Japan) equipped with laminar flow burner. Air-acetylene flame was used for the determination of these metals under optimum analytical conditions shown in Table-1. Each metal was analyzed at its optimum wavelength under stipulated flow rate of oxidant and fuel, as recommended by the manufacturer of the instrument. Every care was taken to reduce the contamination during the analysis. RESULTS AND DISCUSSION The analysis of selected essential metals was performed under the optimum analytical conditions as shown in Table-1. The absorption wavelength used for Ca was 422.7 nm, for Mg 285.2 nm, for Na 589.0 nm, for K 766.5 nm, for Fe 248.3 nm, Zn 213.8 nm. The lamp currents were properly adjusted as recommended by the manufacturer and oxidant and fuel flow rates were also controlled for maximum absorption signal (Table-1). The distributed parameters for the selected essential metals in the drinking water are shown in Table-2. Minimum levels for Ca, Mg, Na, K, Fe, and Zn were 1.15, 9.00, 11.21, 0.70, 0.20 and 0.23 ppm, while their maximum values were 32.43, 25.64, 25.95, 4.43, 0.63 and 0.56 ppm respectively. Ca, Mg and Na were present at dominant levels while K, Fe, and Zn showed relatively low concentrations. Mean and median values were found to be comparable in each case. Overall, the metal levels were quite divergent as manifested by relative high standard deviation values as well as appreciably large coefficient of variance. In water, trace amounts of metals are common, and normally, these are not harmful to health. In fact, some metals are essential for the sustainability of life. Ca, Mg, K and Na must be present at relatively higher levels for normal body functions. Co, Cu, Fe, Mn, Mo, Se and Zn are needed as catalysts for enzyme activities at low levels. Drinking water containing high levels of these extremely important metals or poisonous metals such as Al, As, Ba, Cd, Cr, Pb, Hg. Se and Ag may be dangerous to health8. The presence of metals in water supply may be natural or may be the result of contamination. Natural presence of these metals is the result of dissolution of metals due to the connection of water with soil or rocks9. Corroded material i.e corrosion of pipes and waste disposal leakage are the major sources of contamination of water. Metals present at high enough level than threshold limit value should be removed to be out of risk factor. Comparison of present metal levels with the international standards is shown in Table-3. Ca is important in controlling nerve impulse conduction and muscle contraction in living organisms. It has very important role in blood clotting. It converts fibrinogen to fibrin during blood clotting10. Ca is very important for good health. Most of the required portion of Ca for human body is provided by the drinking water containing Ca. This particular amount of Ca prevents ailments as hypertension, osteoporosis and cardiovascular disorders. The calcium level was found in the range of 1.15 to 32.43 ppm. The WS-1, WS-2, WS-3 has approximately equal amount of Ca while the WS-6 has a maximum amount of Ca. The median of all these samples were 18.64 ppm. The WS-5 was found to have the minimum amount of Ca. All the observation shows that Ca has the low amount than the WHO standards. The standard deviation is 8.02 and the co–efficient of variance is 40.8 which is maximum than all the other elem ents. Magnesium is driven out from the bodies of healthy persons. People may suffer from increase in blood pressure, muscle weakness and even coma if they have kidney disease. Mg is for signaling the nervous system and it also participates in osmotic and electrolyte balance. It is essentially required in photosynthesis. In human, it can cause genetic disorder11. In the present work the Mg mean value was found 18.04 ppm. The concentration of Mg ranges from 9.00–25.64 ppm. The lowest value was found in WS-6D and the highest was found in WS-2C. The median was found 16.36 ppm .All the values were found to be below the international standards of WHO. The maximum difference was found in WS-1 samples which is 15.93–25.23. The median was lower than the mean which shows asymmetry in its distribution. The standard deviation is 4.59 ppm and co-efficient of variance is 23.21 which is lower than all other elements. Sodium is beneficial to healthy adults at normal intake levels. But people having hypertension or heart problem should reduce Na intake to lower the danger of heart diseases and blood pressure. Na has serious effects on both human life and crop yield. Water high in Na is considered soft and generable for irrigation12. In present study, the result showed the mean value of Na was 19.80 ppm which was higher than Ca and Mg but this level was not the toxic level, so it has no bad effects. Na levels range from 11.21 to 35 ppm. The least Na levels were found in WS-6D and the highest was found in WS-4E. The median was higher than the mean value which showed the negative asymmetry in the data. The spread of the data is found in form standards deviation and was 6.02 ppm and the co-efficient of variance was 33.39 %. In comparison with the international standards, the Na levels found in the samples were low than WHO, EU, UK and Japan, but are just equivalent to USEPA standards. In natural water, K is found in far smallest concentration than other metals. It acts in water as Na does, although it occurs in small concentration but plays an important role in metabolism of the fresh water environment and is regarded to be the vital macro-nutrients. It has an important role in maintenance of osmotic and electrolytic balance. It is important in proper rhythm of heart beat. It is important for creation of nerve impulse and its transmission13. In our analysis the K ranges from 0.70 to 4.43 ppm and mean value was 3.06 ppm. The lowest level was found in WS-6A and the highest in WS-3A. The median is 3.53 ppm which showed the negative asymmetry and standard deviation is 1.19 and co-efficient of variance is 39%. K values in present study were much lower than EU and UK standards. Iron in water has not hazardous for health by itself but it may be responsible for increasing the hazard of pathogenic organisms, because many of these organisms need Fe to grow. Iron is one of the most abundant metals in the earth crust and is essential for plants, animals and human being. The permissible limit placed on this metal has no health significance14. In our study the mean value found for the Fe was 0.39 ppm. The minimum value was found at 0.2 ppm in the WS-4B, and the maximum was 0.63 ppm in WS-1A. The median found for Fe was 0.40 which is greater than the mean and show asymmetry in the data. The standard deviation was 0.13 which showed small spread of the data. The co-efficient of variance value was 33.79%, in comparison with the international standards of WHO, EU, USEPA, UK, Russia and Japan present levels were almost same. The iron present in the sample seems to be ferrous iron since no discoloration of water was observed when collected. Zinc is very important constituent in our diet. Zn has hazardous effects if we increase its amount 10-15 times higher than the amount required for good health. Large doses of Zn taken orally even for a short period of time can cause nausea, stomach cramps and vomiting. Its intake for longer time results in anemia and in decreasing the levels of good cholesterol. Metal fume fever, a short term disease, may be the result of inhaling Zn as dust or fumes of zinc. Breathing high levels of Zn for long time, no doubt, has long-term effects but these are still unknown. Zinc is essential element for plants and exists in water and soil as an organic complexes and inorganic salts. Zinc is required for growth, sexual development, wound healing infection, sense of taste and night vision in human15-17. The mean value found in water samples was 0.42 ppm which ranged from 0.23 to 0.56 ppm. The median of the data reading was 0.48 which showed negative asymmetry in the data. The standard deviation sho wn was 0.12 ppm and co-efficient of variance was 27.49 %. When these values are compared with international standards the Zn level was found lower than WHO, US EPA, Russia, but was higher than EU. CONCLUSION It was observed during the present study that mean concentrations of Ca, Mg, Na, K, Fe, and Zn in the drinking water of Islamabad were found to be 19.65, 18.04, 19.80, 3.06, 0.39, and 0.42 ppm respectively. For Na, K, Ca, Mg and Zn, these values are far less in comparison to the concentrations reported worldwide, whereas for Fe present value is nearly equal to the reported values. Ca, Mg and Na were in high concentrations as they are macronutrients while K, Fe and Zn being the micronutrients were present in low concentrations. Over all, the selected metals revealed asymmetric distribution in their concentration duly reported by standard deviation and co-efficient of variation. Table-1: Optimum analytical conditions on FAAS for selected essential metals Table-2: Distribution of selected essential metal levels (ppm) in the drinking water BDL = Below Detection Limits Table-3: Comparison of selected essential metal levels (ppm) with the international standards reported world-wide18 REFERENCES Manahan, S. E. (1997). Environmental Science and Technology, Lewis Publishers, New York, pp. 339-340. Khan, M. J.; Sarwar, S. and Khattak, R. A. (2004). Evaluation of river Jehlum water for heavy metals (Zn, Cu, Fe, Mn, Ni, Cd, Pb, and Cr) and its suitability for irrigation and drinking purposes at district Muzaffarabad (AK), Journal of the Chemical Society of Pakistan, 26, 436-442. InamUllah, E. and A. Alam, (2014). Assessment of drinking water quality in Peshawar, Pakistan. Bulg. J.Agric. Sci., 20: 595-600 Robinson, J. W. (1995). Undergraduate Instrumental Analysis, 5th Edition, Marcel Dekker, New York, pp. 7-8, 316-318. Mendham, J.; Denney, R. C.; Barnes, J. D. and M. Thomas, (2000). Quantitative Chemical Analysis, 6th Edition, Addison Wesley Longman Singapore. pp. 60-64 Manzoor, S.; M. H Shah, M. H; Shaheen, N.; Khalique, A. and Jaffar, M. (2006). Characterization distribution and comparison of selected metals in textile effluents, adjoining soil and groundwater, Journal of the Chemical Society of Pakistan, 28, 10-13. Rauf, M. A.; Ikram, M. and Shaukat, S. (2002). Water analysis of Rawal lake and its surrounding areas, Journal of the Chemical Society of Pakistan, 24, 271-281. Paul B Tchounwou, Clement G Yedjou, Anita K Patlolla, and Dwayne J Sutton, Heavy Metals Toxicity and the Environment, EXS. (2012); 101: pp. 133–164 Kumar, A. (1989) Environmental Chemistry, 2nd Edition, Wiley Eastern Limited, New Delhi, pp. 60-64. Tahir, M. A.; Chaudary, M.; Rasool, M. R.; Naeen, T. M.; Chughtai, I. R. and Dhami, M. S. I. (1999). Quality of drinking water samples of Sialkot and Gujranwala, Proceedings of Tenth National Chemistry Conference, pp. 62-69. Konrad M, Weber S. Recent advances in molecular genetics of hereditary magnesium-losing disorders. Journal of American Society, Nephrol. (2003);14:249–260. Dr. James Robbins, Irrigation Water For Greenhouses And Nurseries Agriculture And Natural Resources , FSA6061. Hodgkin AL, Huxley AF (1952). Currents carried by sodium and potassium ions through the membrane of the giant axon of Loligo. Journal of Physiology 116 (4): 449–472. Afzal Shah,Abdul Niaz,Nazeef Ullah,Ali Rehman,Muhammad Akhlaq,Muhammad Zakir,andMuhammad Suleman Khan; Comparative Study of Heavy Metals in Soil and Selected Medicinal Plants; Journal of Chemistry, Volume20137. Simmer K, Thompson RP. Zinc in the fetus and newborn. Acta Paediatr Scand Suppl (1985); 319:158-63. Fabris N, Mocchegiani E. Zinc, human diseases and aging. Aging (Milano) (1995); 7:77-93. Maret W, Sandstead HH. Zinc requirements and the risks and benefits of zinc supplementation. J Trace Elem Med Biol (2006); 20:3-18. Radojevic, M. and Bashkin, V. N. (1999). Practical Environmental Analysis, Royal Society of Chemistry, Cambridge, UK. 1

Research Paper-Biometrics -- essays papers

Research Paper-Biometrics â€Å"Biometric technologies are defined as "automated methods of identifying or authenticating the identity of a living person based on a physical or behavioral characteristic."(Source #1) Growing up I loved to watch McGyver. He use to run around and break in and out of military compounds that were equipped with all types of security systems. Somehow he would always find the laser beams, or trick the fingerprint security, or voice activation. During that time biometrics was just beginning to come to the surface. Nowadays systems enabled with fingerprinting security, voice activation, or face recognition have come a long way and are close to fool proof. Biometrics have come even as far to be used at the Super Bowl or other huge sporting events. Cameras have been designed to monitor crowds and be able to take faces and run them through national criminal databases to see if any matches occur. Biometrics is the security of today and tomorrow. In this paper I will explain different types of biometric security systems, mainly fingerprint activation, and give a thourugh explanation of when it was created, who created it, how the product has evolved and where the product is going. Among all the biometric techniques, fingerprint based identification is the oldest and most familiar method. Fingerprints were first recognised as unique in 1684. Everyone is known to have unique, immutable fingerprints. A fingerprint is made of a series of ridges and furrows on the surface of the finger. The uniqueness of a fingerprint can be determined by this pattern of ridges and furrows. The fingerprint scanner captures an image of the fingerprint and uses complex algorithms to either convert the image into a unique "m... ...ve created is a voice activated deadbolt. Never worry about forgetting your keys or leaving them locked in your car. Simply state unlock door, the system searches its database for a match and your in. Voice Security systems have even created voice verification to access your vehicle. The most advanced creation in automobile security. No need for â€Å"the Club† or viper security systems on your vehicle. Simply install a voice verification system on your car and noone will be able to start your car unless their voice sample has been stored in the database. That diagram shows the simple structure of the deadbolt voice verification system. Overall, Biometrics have became security of the future. All three types of biometric technigques that I have explained in this paper each have their advantages and disadvantages over the others but all perform the same goal.

Views on Pride, Prejudice and Marriage in Jane Austens Pride and Preju

Views on Pride, Prejudice and Marriage in Jane Austen's Pride and Prejudice Pride pride n., v., 1. high (or too high) opinion of one's own dignity, importance, worth, etc. 2. the condition or feeling of being proud. 3. a noble sense of what is due to oneself or one's position or character; self respect; self esteem. prejudice n., v., 1. an opinion In the novel by Jane Austen, displays a severe contrast between Elizabeth and Darcy in the story. Jane Austen does this by discussing the theme of pride throughout the novel. The concept of pride in this book is defined as an excessively high opinion of one's own dignity, importance and worth. Throughout the novel, Jane Austen satirizes the manners of all classes, exposing people who have excessive pride as rude and often foolish, regardless of wealth or station. While the term of pride pertains particularly to Mr. Darcy there are other characters that portray this trait as well. Jane Austen has depicted pride in her minor characters as a means of demonstrating its importance as a theme of this novel. Among the minor characters that Jane Austen uses to portray unattractive pride is Mr Collins. Jane Austen used Mr. Collins as an extreme example of how excessive pride can affect one's manner and be a very unattractive quality. In Mr. Collin's case, he prides himself on his sense of respectability, his profession, and his association with Lady Catherine. Jane Austen shows through the voice of the narrator that she disapproves of Mr. Collins, which is why she satirises him. ' MR. Collins was not a sensible manà ¢? ¦. A fortunate chance had recommended him to lady Catherine d... ...mily, finding refuge in his library or through mocking his oblivious wife. This becomes his only happiness. Jane Austen has positioned her audience so that we are influenced to agree with her attitudes on the importance of marrying for love. Austen has used her characters to express the issue of love. Such characters as Mr Collins and Charlotte Lucas and Wickham and Lydia represent marriage for superficial purposes, which can never result in happiness. The juxtapositioned relationship between the characters of Darcy and Elizabeth show the audience that happiness in marriage can only be achieved if the couple both throw away immediate physical attractions and financial desires and marry for nothing else but true love. Works Cited: Austen, Jane. Pride and Prejudice. Ed. R.W. Chapman. New York: Oxford UP, 1988.

Innovative company Essay

?Innovative Engineering Company was founded by two partners: Meredith Gale and Shelley Yeaton, shortly after they graduated from engineering school. Within five years the partners had built a thriving business, primarily through the development of a product line of measuring instruments based on the laser principle. Success brought with it the need for new permanent capital. After careful calculation, the partners placed the amount of this need at $1. 2 million. This would replace a term loan that was about to mature and provide for plant expansion and related working capital. At first, they sought a wealthy investor, or group of investors, who would provide the $1. 2 million in return for an interest in the partnership. They soon discovered, however, that although some investors were interested in participating in new ventures, none of them was willing to participate as partner in an industrial company because of the risks to their personal fortunes that were inherent in such an arrangement. Gale and Yeaton therefore planned to incorporate the Innovative Engineering Company, in which they would own all the stock. After further investigation, they learned that Arbor Capital Corporation, a venture capital firm, might be interested in providing permanent financing. In thinking about what they might propose to Arbor, their first idea was that Arbor would be asked for $1. 2 million, of which $1. 1 million would be a long-term loan. For the other $100,000, Arbor would receive 10 percent of the Innovative common stock as a â€Å"sweetener. † If Arbor would pay $100,000 for 10 percent of the stock, this would mean that the 90 percent that would be owned by Gale and Yeaton would have a value of $900,000. Although this was considerably higher than Innovative’s net assets, they thought this amount was appropriate in view of the profitability of the product line they had successfully developed. A little calculation convinced them, however, that this idea (hereafter, proposal A) was too risky. The resulting ratio of debt to equity would be greater than 100 percent, which was considered unsound for an industrial company. Their next idea was to change the debt/ equity ratio by using preferred stock in lieu of most of the debt. Specifically, they thought of a package consisting of $200,00 debt, $900,000 preferred stock, and $100,000 common stock (proposal B). They learned, however, that Arbor Capital Corporation was not interested in accepting preferred stock, even at a dividend which exceeded the interest rate on debt. Thereupon, they approached Arbor with a proposal of $600,000 debt and $600,000 equity (proposal C). For the $600,000 equity, Arbor would receive 6/15 (i. e. , 40 percent) of the common stock. . . . Assignment 1. For each of the four proposals, calculate the return on common shareholders’ equity (net income after preferred dividends divided by common shareholders’ equity) that would be earned under each of the three income assumptions. Round calculations to the nearest $1,000 and 1/10 percent. 2. Calculate the pre-tax earnings and return on its $1. 2 million investment to Arbor Capital Corporation under each of the four proposals. Assume that Arbor receives a dividend equal to its portion of common stock ownership times Innovative’s net income after preferred dividends (if any); assume a â€Å"negative dividend† if Innovative has a net loss. 3. Were the partners correct in rejecting proposals A and B? 4. Comment on the likelihood that Innovative Engineering Company could find a more attractive financing proposal than proposal D. Answer : A. 1. 100k long term loan, 100k = 10% of Common Stock. B. 200k Debt, 900k Preferred Stock, 100k Common Stock. C. 600k Debt, 600k Equity, arbor will get 40% of the equity D. 300k debt, 900k equity, 50% Interest 8% Dividend 10%